Eamonn Curran, an Account Director at SMP Group was recently chosen as a course speaker for the certificate in point of purchase course 2008, Eamonn has over 20 years experience in POP and his previous roles have included senior positions on both client manufacturing side.

POPAI runs the only specialist course in Point of Purchase in the industry, covering a number of modules across 2 days.

Eamonn covered ‘A manufacturer’s perspective on temporary display’ including the briefing process, an effective production process, POPWatchTM and project examples.