Eamonn Curran, Account Director at SMP Group, was a course speaker at the POPAI Certificate In Point Of Purchase Course 2007.

POPAI runs the only specialist course in Point of Purchase in the industry. Eamonn presented ‘POP Production – A Manufacturer’s Perspective On Temporary Display.

Eamonn commented “A major part of my presentation was explaining the briefing process, giving the course attendees a better understanding of how a manufacturer costs and specs a job, a marketing manager will often have an idea in their head of how they would like a display to look; this presentation was about giving them the tools to communicate their ideas as part of a production brief”.