23/10/2007 - SMP Group Wins at PrintWeek Awards SMP Group has done it again; for the fifth year in a row we have won ‘Poster Printer of the Year’ at the PrintWeek Awards. This award reflects our consistent commitment to quality and innovation in print.
The PrintWeek Awards are regarded as the highest accolades in UK print and this year we fought off the competition with a selection of outdoor work for major brands including Magners, Adidas, Kia and the Tate Modern.
Our award entry included a 16 sheet poster using four colour litho and incorporated a ‘dayglow yellow’ special ink, which produced a spectacular effect.
The judges were also particularly impressed with the cleverness of the Magners 3D solid vision poster which formed part of the entry. This turned a 2D design into 3D using state of the art technology, giving a 6 sheet light box campaign added dimension and depth using a specially designed lens. SMP also received a commendation for innovation for the Magners 3D poster project.
|