var pausecontent=new Array()
pausecontent[0]='<tryout h1>75% of purchasing decisions are made within the last 4 feet<span class="blackhead"> - POPAI</span></tryout h1>'
pausecontent[1]='<tryout h1>46% of shoppers change their choice of purchase within the last four feet - <span class="blackhead">MORI</span></tryout h1>'
pausecontent[2]='<tryout h1>£600m is being wasted by UK brands and retailers every year<span class="blackhead"> due to POP not being used.</span></tryout h1>'
pausecontent[3]='<tryout h1>£1.2bn is spent on in-store POP material by brands and retailers in the UK alone,<span class="blackhead"> with little or no understanding of ROI or effectiveness.</span></tryout h1>'